'We're not going anywhere.' David's Bridal's CEO reveals what's next for the company after its second bankruptcy.

Ever since the Covid pandemic canceled 2020 nuptials, the wedding industry has been playing catch-up.

Depending on who you talk to, some wedding companies saw business flooding back in 2021 and 2022, while others saw more of a slow trickle. Meanwhile, younger generations are redefining the wedding altogether, tossing traditions aside and looking to TikTok to plan their weddings.

David's Bridal filed for bankruptcy in April, the second time in five years. In July, a bankruptcy judge approved the company's sale to Cion Investment Corp., in a deal that's expected to preserve 7,000 jobs and keep 195 stores open.

David's isn't the only retailer that's felt the aftermath of Covid's blow to the wedding industry. Signet Jewelers, the country's largest jeweler, has seen ring sales slump alongside a drop in engagements.

But it's David's Bridal's nimble supply chain and ability to appeal to a wide range of brides that keeps CEO Jim Marcum optimistic about the company's future, he said. He sat down with Insider to talk about the bankruptcy, subsequent sale, and the seismic shifts happening in the wedding industry.