Journalist, business reporter, and writer in New York City

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“Life Soft Served” is a faith-based blog where I help young women navigate Christianity, mental health, and relationships while discovering their identity in Christ. Through honest conversations, Biblical encouragement, and practical guidance, I aim to empower women to grow in their faith and embrace who God created them to be.

I’m passionate about telling stories that highlight people of many different backgrounds — whose ideas inspire others and leave an impression on the world .

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Jennifer is a freelance journalist and writer.

While a reporter at Business Insider, her journalism focused on the economic, cultural, and political issues facing America's 33 million small businesses and profiles diverse and unconventional founders who challenge traditional models of success.

She has reported on the many ways the pandemic has shaped entrepreneurship today as a path to survival and agency, from retailers who made masks during lockdown and mothers who quit their 9-to-5 jobs, to teachers who gave up the profession and truck drivers who are building wealth. 

She also digs into the big companies that serve small businesses with investigative stories such as "Small Businesses are Suing Big Banks," "How Major Banks Decided the Futures of America's Small Businesses," and "In a Busy Wedding Year, Vendors Say The Knot Isn't Worth the Cost." 

Jennifer received her Bachelor of Science in Journalism from Emerson College and is currently based in New York City. 

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Scenes from fall 🍁 A year ago I was in a very different place, smacked with a bout of seasonal depression that seemed to come out of nowhere and stressed over a job that prioritized pageviews over people. I knew something was really wrong when I di
Redefining my working girl era. 💪🏻😜 But actually, this year has taught me a lot about what’s really important in life. I’ve been a “career girl” as long as I can remember — from a young age, the future was always ab
As a teen in the early aughts, Victoria’s Secret was one of my favorite brands. 👙🪽💋✨It’s where I got my first bras and yoga pants, then it became my go-to store for underwear, pjs, bathing suits, and even sweaters. I relished shop
The Sowers Summit was beautiful, healing, and challenging. ✨🙌🏻 It was an experience that’s difficult to put into words and even photos and videos don’t do it justice — you really had to be there. If you weren’t there,

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